We’d like to introduce you to Look into Nature’s world by unveiling some of the most intriguing stories related to the brand’s philosophy, values, and, most importantly, the people who make it all possible. With four special videos, you’ll get to know and understand what Look into Nature is truly about through the images of the places and the voices of the people who make its growth possible.

Episode 1
The Farmers

The first episode is about rush grass farmers. The igusa industry has been a part of Japan for over 1,300 years, but in the past 30 years, its scale has drastically shrunk, putting its future continuity at risk. We spoke with the Nakayama couple, who run Nakayama Farm in Yatsushiro, a farm that produces over 95% of Japan’s igusa.

Episode 2
The Craftsmen

The second episode focuses on the craftsmen. It highlights the hardships and joys of the weavers who create the beautiful igusa fabric known as hanagoza, the precision of the dyers who calculate the temperature and humidity to find the optimal mixture for each occasion, and the passion of the furniture craftsmen who finish the igusa furniture after these processes and send it off around the world. This is what our heritage is made of.

Look forward to the upcoming episodes and discover how the story continues. If you enjoyed this, share it with a friend and help us spread this unique tale.