Brand concept
In Japan, the relationship between objects and space centers on harmony, building connections that enrich the environment. Appreciating the four seasons, how materials are used, and how they change over time are hallmarks of Japan’s culture of viewing nature and the awe of living alongside it. This outlook was born from the challenge and wonder of coexisting with nature. From this perspective, we propose a “harmonious landscape,” guided by the spirit of gazing at nature, where people’s actions become part of the scene. We carry this ethos into products that express the ties between people, objects, and the environment. Looking to nature and to materials with a harmony-first mindset, we shape forms suited to modern life, creating spaces that respect natural scenery and embody materials that enhance it.
Discover Igusa, our signature material
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When conceiving and making, humans learn from nature and weave that wisdom into creation. For example, “igusa” is the material used for Japanese tatami. The knowledge of our forebears, who lived in harmony with nature, has been passed down for over a thousand years. We carry this beauty, respect, and sensitivity into contemporary interior products. Communicating with materials and weaving value is ADAL’s enduring vision. Yet Japan’s “igusa” industry is now at risk. Our mission with the Look into Nature brand is to carry the traditional craft of “igusa” weaving into the future. By sharing the beauty and functionality of this unique natural material through furniture suited to modern lifestyles, we aim to spark demand and help revive the industry.
From the perspective of the people who live there, “Look into Nature” proposes furniture colors and textures that create a landscape that harmonizes with nature. Based on the Japanese sensibility of creating a landscape that allows people to gaze upon nature through a comfortable relationship between people, objects, and nature, the proposal emphasizes three ideas:
Adjusting the color tone and texture of the material to play a supporting role in enhancing the environment.
Making use of the sustainability of “igusa” as a
material to create a connection with nature.
The unique texture of the unconventional material brings familiarity and richness to everyday life.
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