Activism
Episode 4: Life
This is the final episode of our meaningful journey through the essence of our brand and how our products are brought to life.
Join us as we feature a special interview with Mineko Tomita, the seventh-generation proprietress of Nabeya Ryokan. She shares her poignant reflection on the devastating impact of the heavy rains in July 2020 that caused the Kuma River to overflow, affecting both the ryokan and its community. Discover the deep connection between tatami and Japanese culture, understand the significance of traditional spaces in providing tranquility, and witness how Look into Nature furniture integrates tradition with modern living.
Mineko‘s quiet yet compelling insights offer a profound glimpse into Japanese living culture, urging us to think about the essence of rebuilding—both structures and our ways of life.
Or begin from the very first episode:
Episode 1: The Farmers
We spoke with the Nakayama couple, whose Yatsushiro-based farm produces over 95% of Japan’s igusa.
Episode 2: The Craftsmen
It highlights the hardships, joys, and passion of everyone involved in creating our collection of igusa furniture.
Episode 3: The Designers
We turn our attention to the designers, offering their unique perspectives on how it informs their creative approach.
