Look into Nature is a sustainability-driven brand deeply rooted in Japanese culture, an endless source of inspiration to harmonize functionality and beauty into people’s lives and the spaces they inhabit. Our pivotal inspiration for our furniture collection comes from what we call washitsu the traditional Japanese-style room. These spaces embody essential elements for fostering health, warmth, and tranquility, allowing individuals to live and work in harmony with nature.

WASHITSU DESIGN PRINCIPLES

Extensive use of natural materials such as wood, paper, and straw.

Soft, natural flooring surfaces, typically tatami, are made of rice straw and covered with woven rush grass, Igusa, our signature material that provides fundamental health benefits: it has strong deodorizing power, is long-lasting, and works as a purifier and humidity controller over time.  

Minimalism, low furniture and aesthetic accent.

Japanese aesthetics often prioritize simplicity and minimalism. Therefore, Japanese-style rooms tend to have clean lines, uncluttered spaces and they feature low furniture such as a low table or a floor cushion. Additionally, doors are often decorated, adding to the aesthetic appeal of the room.

Blurred boundary between indoor and outdoor spaces.

In traditional Japanese architecture, indoor and outdoor spaces are seamlessly connected, creating a sense of harmony with nature. Moreover, the study of light plays a specific role in shaping the atmosphere in relation to the exterior.

FEELING INSPIRED?

In meeting the growing demand for holistic well-being, our furniture collection embodies the essence of traditional Japanese living while aligning with contemporary sustainability sensibility. If you would like any advice for a specific project or would like to learn more about our collection, you can experience a one–in–one digital presentation with our Sales team.