Activism
Episode 3: The Designers
In the third episode of our series, The story of Look into Nature, we turn our attention to the designers. We invited Kinoshita, Brand Director and founder of studio Canuch; Michael Geldmacher, designer of the Sakyu collection; and Cutu Mazuelos of STONE DESIGNS, designer of the Boku collection. Each of them reflects on the brand’s philosophy of Coexistence, offering their unique perspectives on how it informs their creative approach.
Or begin from the very first episode:
Episode 1: The Farmers
We spoke with the Nakayama couple, whose Yatsushiro-based farm produces over 95% of Japan’s igusa.
Episode 2: The Craftsmen
It highlights the hardships, joys, and passion of everyone involved in creating our collection of igusa furniture.
Look forward to the upcoming episodes and discover how the story continues. If you enjoyed this, share it with a friend and help us spread this unique tale.
